Return on the investment in messaging–A true testimonial
Late last night I received an email from an Indianapolis public relations client. I happen to download email into my iPhone (I know a no-no) and was thrilled to read these words from one of the sales reps at a client company: Thought u (sic) guys and Rae would like to know how (this prospect) […]
SEO: Make yourself relevant
Ever wondered when you search a word, phrase or business name how it manages to come up on page one of the search engine? It’s not a mystery. Those tech programmers at search engine companies have come up with complex algorithms to be sure relevant information comes up first for website users. So how do […]
Public Relations–More than working with the media in Indianapolis
Public relations is often misunderstood to mean media relations–working with reporters to get editorial and/or broadcast coverage. Truth is, it’s how your company or business communicates its image to meet your communications goals. Those goals are unique to every organization–earning customers, gaining awareness, raising funds. I’ve worked in this business for 20-some years and am […]
PR investment guide: Questions to drive decisions for short-term decisions and long-term impact
I work with a lot of mid-sized company owners and non-profit leaders in Indianapolis that I’m proud to call clients. They all have a simple goal in the communications/public relations we undertake together–design and manage tools that generate ROI. There’s one simple personal goal I have in mind to do this–honesty in counsel and fair […]
It’s my business to know your business
When I meet with clients many of them think I will quickly have all of the answers—after all, I’ve worked in public relations for nearly 20 years. Ask me a question I’ll have the right answer. Right? I wish my brain processed that fast! Instead of a quick answer, the clients usually get a lot […]
Be ready for the interview
Many company leaders want to be a source for reporters. They want a voice and to be part of a story. Reporters today are on tight deadlines. Staff in a newsroom is smaller and many writers have several things they’re working on all at the same time. When you become a source, consider the reporter’s […]