Public relations jargon defined
Business sectors have jargon. Public relations practitioners use words and phrases that set us apart. Here’s a list with definitions to help guide your next conversation with your PR team. Advertorial: It is a paid ad that looks like a news article. Analytics: The data generated via your public relations tools. Google analytics should be […]
Do your monthly reviews include public relations dashboards?
Public relations and communications plans take focus and consistency. Many business leaders work in companies with in-house marketing/communications professionals or own companies with outsourced marketing communications teams in place. Each month, these leaders review spreadsheets, P&Ls, balance sheets and other reports to be sure the business is financially healthy. Do those reports include marketing/communications dashboards? […]
Reflections on teamwork from a public relations professional
I’ve been thinking a lot recently about teamwork. What’s it really mean? How does a team of people come together to become highly functioning? Two experiences this week sparked me to write this blog as I continue thinking about it and how it pertains to my daily work with great clients throughout central Indiana. 1) […]
Public relations measurement
Let’s face it, public relations measurement isn’t fun or exciting. Creating dashboards, reviewing data and figuring out the why behind the metrics is great if you’re an analyzer who likes to dig into the data. Yet it’s probably one of the most important areas where we as business leaders and owners need to focus. In […]
Reporters value public relations professionals
Just like bell bottom jeans, public relations and communications trends tend to come and go. One thread remains consistent quality communications planning and execution. I’ve been working in the communications field for about 30 years. When I worked as a journalist reporting the news, I relied on the AP wire, good information from sources, well-written […]
What is an independent PR Practitioner . . . really?
Some 15 years ago when I decided to venture into the world of independent work (it was called freelance then) people thought I was crazy. At that time, only a few of us in Indianapolis were working independently. There were large downtown PR agencies filled with my business associates/friends I’d made over the years. Then […]
Do we do websites? The answer is yes.
Often business leaders look to website development firms to build out their website. There are many good firms in central Indiana that do great work. The challenge for a business leader is this: often those firms ask clients to write their own copy, project manage their build out and approve steps where they’re uncomfortable (it’s […]
How are you communicating your image?
Employees, vendors, prospects, customers… people are watching, listening and making decisions whether they want to continue to work for you, with you and do business with your organization. Your corporate reputation is directly tied to those decisions from leadership style to what people know about you in social media, your website, editorial and more. Have […]