How much does a website cost?
Websites are critical to an organization’s reputation and image. For some clients, a sound marketing communications strategy is designed to lead customers to a website to learn, engage and buy. We often get the question: What does a website cost? Company leaders often don’t know what they’re paying for in budgets. That’s a risk. Without […]
Media Relations tips for DIY’ers
Often we work with clients who say they are frustrated that they haven’t gotten interviews, profiles or appearances in the press. It’s understandable. They’re trying to figure out how to work with a reporter. I often compare media relations work to making a sale. In business, timing and approach are everything to make the sale. […]
Stop the communications illusion
A survey of consumers and business leaders by Twilio is startling, at least to me. Nearly 7 out of 10 businesses think they’re communicating with their customers effectively. Only 2 out of 10 consumers agree. Here’s the reality. Often what feels like over communication is really, truly just—communication. People need to hear your message up […]
Why we love email marketing and communications
I was thinking about writing this blog and then (moments ago) I received an email from a client with the subject line, “Phones are going NUTS!!!!!” (yes, caps and five exclamation points). So I thought, well now is the time to write this and share it. I love email newsletters as a communications tool. They’re […]
From freelancer to independent public relations practitioner
LinkedIn reminded me and my LinkedIn friends last week that Hostetler Public Relations has been in business 19 years. In the daily hub bub of life and work, this milestone hadn’t crossed my mind. The messages and notes from everyone came as a surprise and are very appreciated. They made me reflect over the weekend. […]
Put your public relations message to work
Earlier this month, I conducted a workshop on public relations messaging for professionals at our local co-working space. When considering how to make the session engaging, I spent time researching, reading and thinking about how others approach the topic. Here are my key takeaways from the preparation and the session worth considering if your company […]
The myths and realities of an Indianapolis public relations gig professional
It’s been a long time since I worked in an official office. Nearly 20 years ago, when I ventured out on my own, I discovered real productivity. Today I read an article in Inc. that confirmed my work from home bias. It talks about offices and the lack of worker productivity. Yes, I truly believe […]
Why good public relations writing is important
People who know me well, know I like to have fun yet take business seriously. I believe in and appreciate good writing. I came upon this (see below) in a social media post this week and laughed. Words don’t just communicate ideas and thoughts, they give the reader and listener a sense about you, your […]