Last night I had the pleasure of speaking at a Boone County Economic Development Corporation event. The topic was social media. I was asked to have a small group conversation about the ins and outs. The approach was to ask the question: is social media right for your company? The audience included a large regional business leader to a small solo shop owner along with a couple of women business owners opening store fronts. Regardless of the business size and scope, the list to the right shares what anyone should consider before jumping into social media. I’ll briefly touch on each.
Brand and message: Do you know what you want to say about yourself and your business? What are the three to five key messages your company is trying to convey? And be sure you’ve got your colors/images in good order. Social media is visual.
Goals: What are they? To drive business to your website? To share information? To be an expert? To get likes? Carefully consider your expectations before starting.
Channels: There are many! What might be right for one person’s business isn’t right for your company. Instagram is visual only. What if you just want to write messages without photos? Audiences are different for each social media channel. Also consider the time it takes to manage multiple channels.
Time/Process: How much do you want to spend? Post to one social media channel and it’s manageable. Start doing more and carefully consider how you’ll be able to keep up and do it well. Managing social media means having a good process. Consider, do I post daily? Could I get by with a few times a week? If I have multiple channels should I invest in a tool such as Hootsuite or Buffer that links channels into one tool for easy management? Does your team know your process?
Budget: Don’t just think dollars also think time. What’s your time worth? Should you hire someone to help you? If you do, review and use this list as you consider a good partner for your business.
Tools: I mentioned Hootsuite and Buffer above. There also are graphic tools. Canva has become a standard. Someone asked last night what Canva is. My best comparison, when we all start a PowerPoint presentation, we review options for layouts/graphics. Canva is very similar with posts for Facebook, Twitter, Instagram. The tool lets you put in colors and fonts for brands. It’s DIY design simplified. And it’s affordable.
Management: Once social media starts it’s hard to stop. Manage your likes and comments. If you get messages, respond. Preplan posts to simplify.
Measurement: Go back to your goals? Are you achieving them? Or should you adjust?
And as always, if you need help or have questions give us a call.