I was invited and went to a great social media presentation yesterday given by Tim Sanders–a self-touted social media guru. He was there on behalf of Chase bank. They’d invited their business clients, who ranged from owners of retail stores to manufacturers and scaled from small- to mid-sized company owners.
Tim gave a great presentation. He’s truly a believer in social media and how it can work for business. He was great! While I listened sipping my coffee and nodding in agreement along with Tim, it was apparent that many of the people in the room were energized, excited and enthusiastic BUT not sure how to jump into the world of social media. That latter observation came during the Q&A and networking post talk. It seems overwhelming to many of these company owners After all social media is the wild west (I’ve called it that for years and Tim used the same phrase; high-five Tim). Where and how do you stake your claim?
Tim had one great nugget that he glossed over pretty quickly. He said that among the newest trends in social media is determining how to keep consistent communications and messaging from post to post, site to site and so on. That’s true, but it’s also something those of us in the public relations profession have know for a couple of years. Maybe we’re trend setters?!
Social media can be overwhelming. Starting at the beginning with your message is critical. Think about it this way: while the marketing and communications tools have changed, the methods have not. You have to know what you’re going to say, who you’re talking to (who to follow/friend/link to) and how you’re going to to it (which social media sites work best). That gives your company personality, style and brand.
Want to stake your claim in social media? Start at the beginning with your message.