From freelancer to independent public relations practitioner
LinkedIn reminded me and my LinkedIn friends last week that Hostetler Public Relations has been in business 19 years. In the daily hub bub of life and work, this milestone hadn’t crossed my mind. The messages and notes from everyone came as a surprise and are very appreciated. They made me reflect over the weekend. […]
Put your public relations message to work
Earlier this month, I conducted a workshop on public relations messaging for professionals at our local co-working space. When considering how to make the session engaging, I spent time researching, reading and thinking about how others approach the topic. Here are my key takeaways from the preparation and the session worth considering if your company […]
The myths and realities of an Indianapolis public relations gig professional
It’s been a long time since I worked in an official office. Nearly 20 years ago, when I ventured out on my own, I discovered real productivity. Today I read an article in Inc. that confirmed my work from home bias. It talks about offices and the lack of worker productivity. Yes, I truly believe […]
Know the P in your PR plan
Public relations is about telling the people (your publics) who you’re trying to educate, influence, sell to and engage about who you are and what you do. That’s why it’s important to understand the people (the P) in your PR plan. How people research, decide and spend their money and time is different depending on […]
Why good public relations writing is important
People who know me well, know I like to have fun yet take business seriously. I believe in and appreciate good writing. I came upon this (see below) in a social media post this week and laughed. Words don’t just communicate ideas and thoughts, they give the reader and listener a sense about you, your […]
Public relations jargon defined
Business sectors have jargon. Public relations practitioners use words and phrases that set us apart. Here’s a list with definitions to help guide your next conversation with your PR team. Advertorial: It is a paid ad that looks like a news article. Analytics: The data generated via your public relations tools. Google analytics should be […]
Do your monthly reviews include public relations dashboards?
Public relations and communications plans take focus and consistency. Many business leaders work in companies with in-house marketing/communications professionals or own companies with outsourced marketing communications teams in place. Each month, these leaders review spreadsheets, P&Ls, balance sheets and other reports to be sure the business is financially healthy. Do those reports include marketing/communications dashboards? […]
Reflections on teamwork from a public relations professional
I’ve been thinking a lot recently about teamwork. What’s it really mean? How does a team of people come together to become highly functioning? Two experiences this week sparked me to write this blog as I continue thinking about it and how it pertains to my daily work with great clients throughout central Indiana. 1) […]
Public relations measurement
Let’s face it, public relations measurement isn’t fun or exciting. Creating dashboards, reviewing data and figuring out the why behind the metrics is great if you’re an analyzer who likes to dig into the data. Yet it’s probably one of the most important areas where we as business leaders and owners need to focus. In […]