Build a public relations plan that stays the course
It happens regularly. A team is in the midst of executing a plan and suddenly someone walks through the door with a new idea. They read and article about a new trend. Sounds great. But it can feel deflating and even overwhelming to the professionals working on executing a public relations program. Yes, public relations […]
Are you missing the mark: Does your brand message align with your actions?
After a few bad customer service experiences recently, I’ve been thinking a lot about the question: do company messages match customer experiences? In a conversation with a friend just days ago, she said, “You’re sensitive to it because of what you do.” Am I? I took time this week to Google the question. Data shows, […]
Public relations planning… by the numbers
We’ve had a lot of great conversations with business owners thinking about how to approach building a public relations and marketing program. Some have ideas and staff doing a great job working to execute. Others have ideas but no staff to do it. Still some don’t know where to start. A common thread in these […]
Search Engine Optimization tips and tricks
Business owners and leaders often find themselves overseeing and/or managing the business website. Often what sounds like a complicated task, can be made simple by knowing the basics of Search Engine Optimization. Here and a few tips and tricks we’ve learned over the years by managing SEO for client websites. Know your keywords Similar to […]
Why pitching a reporter is like making a sale
Public relations has several areas of practice. While the P in PR does not stand for press (it stands for public or audiences an organization needs to reach) reporters are often one group a client needs to reach to earn stories in the paper or on television news. At the start of my professional career, […]
Make email work for your public relations strategy
With so many professionals working from home this year, communications reps like me are using email in campaigns more often than not. As the year lags on here’s the question: Are we suffering email fatigue? Perhaps. But I believe when used properly and well, email newsletters and updates can be effective to meet goals […]
Public relations and marketing strategy 2022: Stick with the basics
The New Year is coming, and that feeling of a fresh calendar always builds a sense of possibilities. Often business leaders want to hear what’s trending to catapult business in a New Year. Our recommendation, stick with the basics and focus on these three areas. Plan, measure, adjust. Remote and hybrid work is now normal. […]
What is an independent PR agency?
Business owners looking for public relations support and counsel often discover an independent PR agency is better suited to fit their needs. What exactly is the difference between a firm and an independent? If you’re shopping for a partnership, here are a few things to keep in mind. The PR Firm: Easy answer, a firm […]
The world is reopening. Adapt your PR strategy to people’s (NEW) expectations.
The wild COVID ride feels like it’s about over, and now it’s time to refocus (and yes, get back out there and have some fun). So now that we’re moving back toward normal in business, what (if anything) should change in your public relations strategy? We believe in keeping all things business simple and easy, […]
Media relations studies support best practices
Two companies that provide industry media directory and distribution services for media relations in the PR business released reporter surveys recently. This data is collected annually and examines reporter perceptions and preferences. These are international surveys. 2021 State of Journalism 2020 State of the Media I took time to join a Zoom call to dig […]