Marketing Communications passwords–the keys to your brand
Do you have the keys to all of your marketing communications tools? It’s surprising how many professionals and business owners don’t know where their website is hosted, how to access their social media pages and how to login to their websites. If you’re a business owner reading this, you’re probably thinking, why should I? I […]
Dump the Jargon: Communicate Simply in 2014
It’s no secret I am not a fan of jargon! Our corporate Hostetler Public Relations website even has images all over it to poke fun at public relations jargon. Since we’ve come up with those images and corny phrases, many more words and phrases have come into play in the professional communications and business word […]
A public relations professional’s New Year’s resolution–Stop the jargon!
It’s no secret I hate jargon! Our corporate public relations professional website has images all over it that make fun of public relations jargon. Since we’ve come up with those images, many more words and phrases have been uttered in the professional communications and business world. In a new poll of more than 500 marketing […]
Public Relations Consultant–It’s a bad phrase to describe a real pro
Although some professionals may call me one, I am not a fan of the phrase public relations consultant. The word consultant means to impart advice. I, along with many other public relations and communications consultants with whom I work, do so much more for clients. And often the clients are pleasantly surprised by the scope […]
Are you DIY’ing public relations in your Indianapolis company? Why?
2014 is coming! Yep, it’s true we’re 60-plus a few days until the New Year. It’s that magical date when business starts new in Indianapolis–with new budgets, goals and ROI measurements. Are you prepared? In our work with mid-market business leaders and non-profit leaders, many are thinking about what they need to continue business growth […]
Indianapolis public relations: Working with the media a harsh new reality
I have been working professionally in Indianapolis public relations since the early 1990s. A lot has changed in my work with the media. I hear clients say, boy my paper is thin. The next breath is the question: Why am I not included in this article? The following is a reality check for all of […]
Return on the investment in messaging–A true testimonial
Late last night I received an email from an Indianapolis public relations client. I happen to download email into my iPhone (I know a no-no) and was thrilled to read these words from one of the sales reps at a client company: Thought u (sic) guys and Rae would like to know how (this prospect) […]