Public relations measurement
Let’s face it, public relations measurement isn’t fun or exciting. Creating dashboards, reviewing data and figuring out the why behind the metrics is great if you’re an analyzer who likes to dig into the data. Yet it’s probably one of the most important areas where we as business leaders and owners need to focus. In […]
Do you know what your public relations firm really does?
I had a conversation with a client yesterday that got me to thinking. I honestly do not think she fully understands what our team’s complete scope of services is. She sees Public Relations in our company name and immediately thinks press relations. It’s time to fix that misconception. You see, she was asking us to […]
Reporters value public relations professionals
Just like bell bottom jeans, public relations and communications trends tend to come and go. One thread remains consistent quality communications planning and execution. I’ve been working in the communications field for about 30 years. When I worked as a journalist reporting the news, I relied on the AP wire, good information from sources, well-written […]
What is an independent PR Practitioner . . . really?
Some 15 years ago when I decided to venture into the world of independent work (it was called freelance then) people thought I was crazy. At that time, only a few of us in Indianapolis were working independently. There were large downtown PR agencies filled with my business associates/friends I’d made over the years. Then […]
The importance of internal communications
I was recently researching information for a client to derive recommendations for an internal employee communications program surrounding culture and wellness. I stumbled on a great Gallup research study with the title Why Your Workplace Wellness Program Isn’t Working. It reminded me of the importance of employee communications for business leaders. Here’s the study summary: […]
Do we do websites? The answer is yes.
Often business leaders look to website development firms to build out their website. There are many good firms in central Indiana that do great work. The challenge for a business leader is this: often those firms ask clients to write their own copy, project manage their build out and approve steps where they’re uncomfortable (it’s […]
How are you communicating your image?
Employees, vendors, prospects, customers… people are watching, listening and making decisions whether they want to continue to work for you, with you and do business with your organization. Your corporate reputation is directly tied to those decisions from leadership style to what people know about you in social media, your website, editorial and more. Have […]
Talking Points: What are you talking about?
If you’ve ever worked with a public relations professional chances are you’ve heard the term talking points. Honestly we also like our FAQ documents. And yes, we are used to clients asking why they need these. For some clients putting words onto paper seems like an exercise—and perhaps it is just that. When we exercise […]