I’ve recently found my practice focused on several client projects that involve website development. As I work with clients to design their communications plan, company story and budgets for these projects I get the opportunity to partner with talented Indianapolis graphic designers. These designers all have some great web folks.
Together we all continue living and learning about social media, SEO and Google. And yes we’re talking a lot about Google the ever changing breathing search engine. And as we work to educate clients, I keep using the phrase… “Feed the beast.”
The reality of website work today is that it is never done. Long gone are the days when a company, non-profit or business owner would put up a website, post it and share an atta boy. Website content (words, pictures, phrases, video) needs to consistently be analyzed and updated to remain fresh in the eyes of Google. Here are some ways to “Feed the Beast”….
1) Research your keywords and update. Google has a keyword finder tool. Put in your website address and it recommends words and phrases. Include those phrases in your copy.
2) Add a blog to your site. Trick here is to post regularly. Even the well intentioned professional (me!) gets busy and sidetracked. Adding keywords about your industry gives Google something to bite on.
3) Consider video. If you’re in a visual industry it really helps to show people what you do. It also helps Google, which is the proud owner operator of You Tube. Video editing today is so easy even a kid can do it (mine does! And he’s only 12.). Then post it to You Tube adding your keywords and voila—something yummy for Google.
4) Tag photos, tabs and behind the scenes. Find a good web partner to help here. Tech folks know what they’re doing and do it well. It’s worth the investment when a prospect calls and you can turn them into a client.
5) Consider farming. Link farming that is. In real life business is all who you know. It’s the same on line. Link to business partners and ask them to link to you.