I had a conversation with a client yesterday that got me to thinking. I honestly do not think she fully understands what our team’s complete scope of services is. She sees Public Relations in our company name and immediately thinks press relations. It’s time to fix that misconception.
You see, she was asking us to sponsor one of their non-profit events alongside another firm that does exactly the same thing. When I explained I didn’t think the particular ask was a good idea and that the competing firm would not be happy to be billed alongside us, she said, “But you don’t do the same thing.” I nicely replied, yes we do.
This conversation goes back to a common misconception among business owners who tends to think of us as just a PR agency–as I call it press relations. Yet public relations is much more. It’s how you communicate with the people you need to influence, move, impact, get to buy, get to call for services and more. That’s why most public relations agencies do more than just media relations. Good public relations professionals are curious. We want to investigate before we act. We research. We think. Then we make recommendations for communications tools.
That’s why our scope of services includes:
- Strategic planning/budgeting (work has to be affordable for the client, thus, what’s the budget?)
- Communications audits (Researching what your audiences think of you now and how they want to hear from you gives a base line to start work.)
- Message development (You know your logo colors right? Do you know the three to five key things about your company that need to be communicated?)
- Branding (Consistency creates brand.)
- Internal communications (How do you share information with your own employees to ensure they know your message?)
- Media relations (local, regional, national)
- Writing sales collateral/blogs/sales letters
- Website development, writing and management, including SEO
- Social Media
- Community relations
- Trade show support
- General counsel
Given the conversation yesterday and review of this list, my next step is to ensure said client fully understands the above list and that pr is not just press relations.