In public relations we recommend our clients have a crisis plan in place. Often they wonder why?
Days like this in the Midwest should be the obvious reason why. Just in case you’re reading this from a sunny and warm part of the country–today Indianapolis is the center of an ice-tastrophy. We already have about an inch of ice on the ground and we’re now hearing the tap-tap-tapping of more hitting our windows. If that’s not enough–when the ice is done about 4 a.m. this morning, we’re expecting snow to land softly atop the largest skating rink created in decades.
So how are companies communicating with their employees and clients if they are closing, have deliveries, installs and client expectations? Some don’t know. As a result they probably sound pretty heavy handed. Others have a plan in place and they are simply activating it. A great example, my husband works for one of the largest banks in the country. He came home last night with laptop in hand and said he’d received an email stating: which areas of the country were anticipated to be impacted, make sure you know your “phone tree” communication system and be safe–basically work from home please. Meanwhile my niece, who also works for a very large company here in Indianapolis, got an email stating the company doesn’t close for weather-related emergencies, so use your judgment about whether to come to the office.She’s young, just out of college. That left her saying–what am I supposed to do?
Bottom line… we know they’ll be days like this. Is your organization prepared to effectively communicate? It doesn’t take long to outline a plan of action–especially on a warm sunny day! Write it down, share it with employees and hopefully you won’t have to activate it for another few years!