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OK. Let’s face it. Public relations is often the first thing to go in tough economic times. Often executives don’t understand its value when they look at the bottom line and ROI. Truth is… economic study after study has proven through recession after recession that if a company stops its marketing, it has a tougher […]

In business, it’s a phrase we’re often asked, but sometimes forget when we get lost in daily business dealings of the day. I read recently that researchers at the University of Rochester found that workers tend to have better moods, more energy and fewer physical complaints on the weekend. Even people with interesting and desirable […]

I’ve worked in the public relations business for 20 years providing service to local, regional and global companies.Before that I was a journalist working in radio/television news. When I made the leap to pr, I came to learn that too many business professionals think the profession is only about working with reporters. They think the […]

In our client marketing work through my CH Communications partnership, we often talk about how the brand translates to company culture and employee actions. Last week I had to take a last minute trip to Florida. I checked flight costs and schedules and chose Southwest. I hadn’t flown Southwest for years. I stayed away from […]

While reviewing the Sunday New York Times yesterday a front page bottom of the fold article caught my eye… The Tell-All Generation Learns to Keep Things Offline. HMMM… As a cusper-generational person leaning toward the bottom of the Baby Boomers I had to read on. Turns out an about to be released Pew study of […]

Social media is all the rage, yet I keep reading information and statistics that show people are jumping off the band wagon. So what’s the answer? Should you jump on or off the social media wagon? Here’s the bitter truth… First social media is one tactic within the larger Web 2.0 (evolving to 3.0) strategy. […]