Tag Archives: social media

Happy New Year!

Back in the office I’ve read with great interest the story about a disgruntled customer at Indianapolis’ Kilroy’s on New Year’s Eve. While our team manages social media, it can sometimes be a conundrum how to manage customer comments on social media pages. In this case, neither the customer nor the manager held back in […]

Leave a comment Continue Reading →

Maximize your impact through social media

By Shannon Philllips Let’s face it, not only is social media here to stay, its dominating presence makes it essential for companies and organizations to think differently and creatively about communicating with target audiences. Here are a few ideas to consider in developing your social media strategy: Upgrade your “app” knowledge – Facebook, Twitter and […]

Leave a comment Continue Reading →

Stop being a PR DIYer

As women, we think  we can do it all—right? Wrong? I run an Indianapolis PR agency that’s a member of several local professional organizations, including the local Network of Women in Business. During meetings with committees and like-minded professionals in NAWBO this week, I noticed a theme: women discussing how they can’t do it all […]

Leave a comment Continue Reading →

The impact of internal communications on marketing success

I have a business partner who is one of the best internal communications public relations practitioners in the city of Indianapolis. Over the years we’ve worked on many, many client projects together. Since my practice focuses on external communications, I just like being around her. I’ve been able to soak up some great tips and […]

Leave a comment Continue Reading →

Ya never know where a media hit will lead you

It’s true as much as I hate to admit it–sometimes clients don’t truly understand public relations and why professionals recommend taking action as part of a larger strategy. Some clients end up bumping heads with the PR professional while others (some of my best and most loved clients) jump on and hang on for the […]

Leave a comment Continue Reading →

Public Relations isn’t just about talking to reporters…

I posted this blog several months ago. This week I heard several people working outside the field of public relations refer to the profession as a job that simply scores press for clients. If it were only so simple! I thought I’d pull this blog out… dust it off and hopefully change a few perceptions. […]

Leave a comment Continue Reading →

Airplane Communications; Reach me on the beach

Just back from a week on the beach. Sun, sand and old fashion advertising via airplanes. There’s so much hype these days about social media and the Internet. I thought it was great to see bi-planes with slogans and ads trailing behind for restaurants and attractions throughout the day. It was a great reminder as […]

Leave a comment Continue Reading →