Tag Archives: Public Relations

Happy New Year!

Back in the office I’ve read with great interest the story about a disgruntled customer at Indianapolis’ Kilroy’s on New Year’s Eve. While our team manages social media, it can sometimes be a conundrum how to manage customer comments on social media pages. In this case, neither the customer nor the manager held back in […]

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The message: It’s your communications foundation

Social media, content management, blogs, enewsletters. The list of cool and new communications tools goes on and on. Over and over business owners read and hear about these tools and many are ready use them, but often forget the foundation of communications: the message. As a business owner, if you’re considering undertaking a marketing/communications campaign, […]

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Feed the beast… Google that is.

I’ve recently found my practice focused on several client projects that involve website development. As I work with clients to design their communications plan, company story and budgets for these projects I get the opportunity to partner with talented Indianapolis graphic designers. These designers all have some great web folks. Together we all continue living […]

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Who are you marketing to–yourself or your prospects?

A client wants a new brand/image/facelift. They hire professionals (either employees or consultants) to give them an honest opinion and guide them so they look great with a solid message—the foundation of their marketing program. Once they see and read the brand graphics and message, respectively, they want to go back to where they were. […]

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Public Relations isn’t just about talking to reporters…

I posted this blog several months ago. This week I heard several people working outside the field of public relations refer to the profession as a job that simply scores press for clients. If it were only so simple! I thought I’d pull this blog out… dust it off and hopefully change a few perceptions. […]

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Airplane Communications; Reach me on the beach

Just back from a week on the beach. Sun, sand and old fashion advertising via airplanes. There’s so much hype these days about social media and the Internet. I thought it was great to see bi-planes with slogans and ads trailing behind for restaurants and attractions throughout the day. It was a great reminder as […]

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The more things change… the more they stay the same

Social media is changing the way we communicate. That’s a fact. News releases are dead. That’s an opinion. After reading pr and press pundits thoughts on this statement over the last year, I decided it was time to ask my reporter friends here in Indianapolis. I really want to know so I can give advice […]

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Words make your brand

I confess! I’m a geek. I read promotional materials, FAQs, website copy and more. I like to see how people write and couple words together for maximum effect and impact for their brand. Do they really say who they are or do they use buzz words? Alliteration is one of my favorite devices to use […]

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Make sure you can fulfill your marketing…

I’ve seen it happen too many times. Companies and business owners want more business. So they embark on a marketing/communications program BUT they aren’t prepared for what happens next. Customers! Hopefully by now you’ve heard of Groupon. It’s a simple social media marketing idea that’s taken off. Business owners partner with Groupon. Groupon sends out […]

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YIKES! Talk about poor public relations timing

Earlier this week I heard a radio commercial for the Get Motivated Business Seminar. The commercial had a too-good-to-be-true offer–$1.95 per person OR send your entire office for $9.95. Motivational speakers include Zig Ziglar, General Colin Powell, Terry Bradshaw! Nice! I was driving to a business meeting thinking what’s wrong with that offer? But I […]

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