Tag Archives: Indianapolis public relations

Happy New Year!

Back in the office I’ve read with great interest the story about a disgruntled customer at Indianapolis’ Kilroy’s on New Year’s Eve. While our team manages social media, it can sometimes be a conundrum how to manage customer comments on social media pages. In this case, neither the customer nor the manager held back in […]

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Maximize your impact through social media

By Shannon Philllips Let’s face it, not only is social media here to stay, its dominating presence makes it essential for companies and organizations to think differently and creatively about communicating with target audiences. Here are a few ideas to consider in developing your social media strategy: Upgrade your “app” knowledge – Facebook, Twitter and […]

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Indianapolis public relations: Working with the media a harsh new reality

I have been working professionally in Indianapolis public relations since the early 1990s. A lot has changed in my work with the media. I hear clients say, boy my paper is thin. The next breath is the question: Why am I not included in this article? The following is a reality check for all of […]

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Return on the investment in messaging–A true testimonial

Late last night I received an email from an Indianapolis public relations client. I happen to download email into my iPhone (I know a no-no) and was thrilled to read these words from one of the sales reps at a client company: Thought u (sic) guys and Rae would like to know how (this prospect) […]

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Public Relations–More than working with the media in Indianapolis

Public relations is often misunderstood to mean media relations–working with reporters to get editorial and/or broadcast coverage. Truth is, it’s how your company or business communicates its image to meet your communications goals. Those goals are unique to every organization–earning customers, gaining awareness, raising funds. I’ve worked in this business for 20-some years and am […]

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It’s my business to know your business

When I meet with clients many of them think I will quickly have all of the answers—after all, I’ve worked in public relations for nearly 20 years. Ask me a question I’ll have the right answer. Right? I wish my brain processed that fast! Instead of a quick answer, the clients usually get a lot […]

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Ya never know where a media hit will lead you

It’s true as much as I hate to admit it–sometimes clients don’t truly understand public relations and why professionals recommend taking action as part of a larger strategy. Some clients end up bumping heads with the PR professional while others (some of my best and most loved clients) jump on and hang on for the […]

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