Tag Archives: Hostetler Public Relations

How are you communicating your image?

Employees, vendors, prospects, customers… people are watching, listening and making decisions whether they want to continue to work for you, with you and do business with your organization. Your corporate reputation is directly tied to those decisions from leadership style to what people know about you in social media, your website, editorial and more. Have […]

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Do we do websites? The answer is yes.

Often business leaders look to website development firms to build out their website. There are many good firms in central Indiana that do great work. The challenge for a business leader is this: often those firms ask clients to write their own copy, project manage their build out and approve steps where they’re uncomfortable (it’s […]

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What’s a PR professional relationship really look like?

I got a text message a couple of weeks ago from a friend out of state. She’s a business owner who operates a company providing STEM education to preschoolers. Hot business! She wants to grow it. Trouble is, she cannot find the right public relations company in her city. Her text to me said she […]

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New public relations business in a strong economy

Our blog has been quiet for over a year. WOW! I didn’t realize I’d taken that long of a break and shame on me. Truth be told, we’ve been busy. The economic climate turned for the better. Clients reengaged and we’ve focused on their needs. Business is strong! Thank you. So what have we been […]

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Marketing Communications passwords–the keys to your brand

Do you have the keys to all of your marketing communications tools? It’s surprising how many professionals and business owners don’t know where their website is hosted, how to access their social media pages and how to login to their websites. If you’re a business owner reading this, you’re probably thinking, why should I? I […]

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Dump the Jargon: Communicate Simply in 2014

It’s no secret I am not a fan of jargon! Our corporate Hostetler Public Relations website even has images all over it to poke fun at public relations jargon. Since we’ve come up with those images and corny phrases, many more words and phrases have come into play in the professional communications and business word […]

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Social media marketing does generate business

Facebook, Twitter, Instagram, Google+, FourSquare, Vine and the list goes on and on. Social media marketing continues to explode as a communications platform both personally and professionally. But does it work? Yes! I know it does. We’ve worked in and seen it work for clients. First some stats and facts… (from a November FastCompany article) […]

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Are you DIY’ing public relations in your Indianapolis company? Why?

2014 is coming! Yep, it’s true we’re 60-plus a few days until the New Year. It’s that magical date when business starts new in Indianapolis–with new budgets, goals and ROI measurements. Are you prepared? In our work with mid-market business leaders and non-profit leaders, many are thinking about what they need to continue business growth […]

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Indianapolis public relations: Working with the media a harsh new reality

I have been working professionally in Indianapolis public relations since the early 1990s. A lot has changed in my work with the media. I hear clients say, boy my paper is thin. The next breath is the question: Why am I not included in this article? The following is a reality check for all of […]

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The impact of internal communications on marketing success

I have a business partner who is one of the best internal communications public relations practitioners in the city of Indianapolis. Over the years we’ve worked on many, many client projects together. Since my practice focuses on external communications, I just like being around her. I’ve been able to soak up some great tips and […]

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