Know the P in your PR plan
Public relations is about telling the people (your publics) who you’re trying to educate, influence, sell to and engage about who you are and what you do. That’s why it’s important to understand the people (the P) in your PR plan. How people research, decide and spend their money and time is different depending on […]
Are you missing the mark: Does your brand message align with your actions?
After a few bad customer service experiences recently, I’ve been thinking a lot about the question: do company messages match customer experiences? In a conversation with a friend just days ago, she said, “You’re sensitive to it because of what you do.” Am I? I took time this week to Google the question. Data shows, […]
The importance of internal communications
I was recently researching information for a client to derive recommendations for an internal employee communications program surrounding culture and wellness. I stumbled on a great Gallup research study with the title Why Your Workplace Wellness Program Isn’t Working. It reminded me of the importance of employee communications for business leaders. Here’s the study summary: […]
Do you know what your public relations firm really does?
I had a conversation with a client yesterday that got me to thinking. I honestly do not think she fully understands what our team’s complete scope of services is. She sees Public Relations in our company name and immediately thinks press relations. It’s time to fix that misconception. You see, she was asking us to […]
Media relations: prepare for the story
Our team has been supporting the Fluor staff that’s design building the new LP1 facility in Lebanon, Indiana, since 2023. Our scope of services includes all facets of public relations, internal, external, events, community relations and the list goes on. Recently, company owner Rae Hostetler joined our client Fluor project community relations director Jeff Wagner […]
Why pitching a reporter is like making a sale
Public relations has several areas of practice. While the P in PR does not stand for press (it stands for public or audiences an organization needs to reach) reporters are often one group a client needs to reach to earn stories in the paper or on television news. At the start of my professional career, […]
Build a public relations plan that stays the course
It happens regularly. A team is in the midst of executing a plan and suddenly someone walks through the door with a new idea
Public relations planning… by the numbers
We’ve had a lot of great conversations with business owners thinking about how to approach building a public relations and marketing program. Some have ideas and staff doing a great job working to execute. Others have ideas but no staff to do it. Still some don’t know where to start. A common thread in these […]
Search Engine Optimization tips and tricks
Business owners and leaders often find themselves overseeing and/or managing the business website. Often what sounds like a complicated task, can be made simple by knowing the basics of Search Engine Optimization. Here and a few tips and tricks we’ve learned over the years by managing SEO for client websites. Know your keywords Similar to […]