Dump the Jargon: Communicate Simply in 2014

It’s no secret I am not a fan of jargon! Our corporate Hostetler Public Relations website even has images all over it to poke fun at public relations jargon. Since we’ve come up with those images and corny phrases, many more words and phrases have come into play in the professional communications and business word […]

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A public relations professional’s New Year’s resolution–Stop the jargon!

It’s no secret I hate jargon! Our corporate public relations professional website has images all over it that make fun of public relations jargon. Since we’ve come up with those images, many more words and phrases have been uttered in the professional communications and business world. In a new poll of more than 500 marketing […]

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Social media marketing does generate business

Facebook, Twitter, Instagram, Google+, FourSquare, Vine and the list goes on and on. Social media marketing continues to explode as a communications platform both personally and professionally. But does it work? Yes! I know it does. We’ve worked in and seen it work for clients. First some stats and facts… (from a November FastCompany article) […]

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Public Relations Consultant–It’s a bad phrase to describe a real pro

Although some professionals may call me one, I am not a fan of the phrase public relations consultant. The word consultant means to impart advice. I, along with many other public relations and communications consultants with whom I work, do so much more for clients. And often the clients are pleasantly surprised by the scope […]

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Social Media Tips for Companies in Indianapolis

We get the question from Indinapolis-based clients all of the time–should I join social media? Clients who are a decade or two older than me, often say, I just don’t get it. Whether you want to or not–if your an Indianapolis business owner, it’s time to get it and consider getting on it. The next […]

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Are you DIY’ing public relations in your Indianapolis company? Why?

2014 is coming! Yep, it’s true we’re 60-plus a few days until the New Year. It’s that magical date when business starts new in Indianapolis–with new budgets, goals and ROI measurements. Are you prepared? In our work with mid-market business leaders and non-profit leaders, many are thinking about what they need to continue business growth […]

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Indianapolis public relations: Working with the media a harsh new reality

I have been working professionally in Indianapolis public relations since the early 1990s. A lot has changed in my work with the media. I hear clients say, boy my paper is thin. The next breath is the question: Why am I not included in this article? The following is a reality check for all of […]

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Stop being a PR DIYer

As women, we think  we can do it all—right? Wrong? I run an Indianapolis PR agency that’s a member of several local professional organizations, including the local Network of Women in Business. During meetings with committees and like-minded professionals in NAWBO this week, I noticed a theme: women discussing how they can’t do it all […]

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Return on the investment in messaging–A true testimonial

Late last night I received an email from an Indianapolis public relations client. I happen to download email into my iPhone (I know a no-no) and was thrilled to read these words from one of the sales reps at a client company: Thought u (sic) guys and Rae would like to know how (this prospect) […]

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The impact of internal communications on marketing success

I have a business partner who is one of the best internal communications public relations practitioners in the city of Indianapolis. Over the years we’ve worked on many, many client projects together. Since my practice focuses on external communications, I just like being around her. I’ve been able to soak up some great tips and […]

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