Happy New Year!

Back in the office I’ve read with great interest the story about a disgruntled customer at Indianapolis’ Kilroy’s on New Year’s Eve. While our team manages social media, it can sometimes be a conundrum how to manage customer comments on social media pages. In this case, neither the customer nor the manager held back in […]

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Maximize your impact through social media

By Shannon Philllips Let’s face it, not only is social media here to stay, its dominating presence makes it essential for companies and organizations to think differently and creatively about communicating with target audiences. Here are a few ideas to consider in developing your social media strategy: Upgrade your “app” knowledge – Facebook, Twitter and […]

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What is an independent PR Practitioner . . . really?

Some 15 years ago when I decided to venture into the world of independent work (it was called freelance then) people thought I was crazy. At that time, only a few of us in Indianapolis were working independently. There were large downtown PR agencies filled with my business associates/friends I’d made over the years. Then […]

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How are you communicating your image?

Employees, vendors, prospects, customers… people are watching, listening and making decisions whether they want to continue to work for you, with you and do business with your organization. Your corporate reputation is directly tied to those decisions from leadership style to what people know about you in social media, your website, editorial and more. Have […]

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Do we do websites? The answer is yes.

Often business leaders look to website development firms to build out their website. There are many good firms in central Indiana that do great work. The challenge for a business leader is this: often those firms ask clients to write their own copy, project manage their build out and approve steps where they’re uncomfortable (it’s […]

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The importance of internal communications

I was recently researching information for a client to derive recommendations for an internal employee communications program surrounding culture and wellness. I stumbled on a great Gallup research study with the title Why Your Workplace Wellness Program Isn’t Working. It reminded me of the importance of employee communications for business leaders. Here’s the study summary: […]

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Talking Points: What are you talking about?

If you’ve ever worked with a public relations professional chances are you’ve heard the term talking points. Honestly we also like our FAQ documents. And yes, we are used to clients asking why they need these. For some clients putting words onto paper seems like an exercise—and perhaps it is just that. When we exercise […]

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What’s a PR professional relationship really look like?

I got a text message a couple of weeks ago from a friend out of state. She’s a business owner who operates a company providing STEM education to preschoolers. Hot business! She wants to grow it. Trouble is, she cannot find the right public relations company in her city. Her text to me said she […]

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New public relations business in a strong economy

Our blog has been quiet for over a year. WOW! I didn’t realize I’d taken that long of a break and shame on me. Truth be told, we’ve been busy. The economic climate turned for the better. Clients reengaged and we’ve focused on their needs. Business is strong! Thank you. So what have we been […]

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Marketing Communications passwords–the keys to your brand

Do you have the keys to all of your marketing communications tools? It’s surprising how many professionals and business owners don’t know where their website is hosted, how to access their social media pages and how to login to their websites. If you’re a business owner reading this, you’re probably thinking, why should I? I […]

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