About rae

Do we do websites? The answer is yes.

Often business leaders look to website development firms to build out their website. There are many good firms in central Indiana that do great work. The challenge for a business leader is this: often those firms ask clients to write their own copy, project manage their build out and approve steps where they’re uncomfortable (it’s […]

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The importance of internal communications

I was recently researching information for a client to derive recommendations for an internal employee communications program surrounding culture and wellness. I stumbled on a great Gallup research study with the title Why Your Workplace Wellness Program Isn’t Working. It reminded me of the importance of employee communications for business leaders. Here’s the study summary: […]

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Talking Points: What are you talking about?

If you’ve ever worked with a public relations professional chances are you’ve heard the term talking points. Honestly we also like our FAQ documents. And yes, we are used to clients asking why they need these. For some clients putting words onto paper seems like an exercise—and perhaps it is just that. When we exercise […]

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What’s a PR professional relationship really look like?

I got a text message a couple of weeks ago from a friend out of state. She’s a business owner who operates a company providing STEM education to preschoolers. Hot business! She wants to grow it. Trouble is, she cannot find the right public relations company in her city. Her text to me said she […]

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New public relations business in a strong economy

Our blog has been quiet for over a year. WOW! I didn’t realize I’d taken that long of a break and shame on me. Truth be told, we’ve been busy. The economic climate turned for the better. Clients reengaged and we’ve focused on their needs. Business is strong! Thank you. So what have we been […]

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Marketing Communications passwords–the keys to your brand

Do you have the keys to all of your marketing communications tools? It’s surprising how many professionals and business owners don’t know where their website is hosted, how to access their social media pages and how to login to their websites. If you’re a business owner reading this, you’re probably thinking, why should I? I […]

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Dump the Jargon: Communicate Simply in 2014

It’s no secret I am not a fan of jargon! Our corporate Hostetler Public Relations website even has images all over it to poke fun at public relations jargon. Since we’ve come up with those images and corny phrases, many more words and phrases have come into play in the professional communications and business word […]

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A public relations professional’s New Year’s resolution–Stop the jargon!

It’s no secret I hate jargon! Our corporate public relations professional website has images all over it that make fun of public relations jargon. Since we’ve come up with those images, many more words and phrases have been uttered in the professional communications and business world. In a new poll of more than 500 marketing […]

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Social media marketing does generate business

Facebook, Twitter, Instagram, Google+, FourSquare, Vine and the list goes on and on. Social media marketing continues to explode as a communications platform both personally and professionally. But does it work? Yes! I know it does. We’ve worked in and seen it work for clients. First some stats and facts… (from a November FastCompany article) […]

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Public Relations Consultant–It’s a bad phrase to describe a real pro

Although some professionals may call me one, I am not a fan of the phrase public relations consultant. The word consultant means to impart advice. I, along with many other public relations and communications consultants with whom I work, do so much more for clients. And often the clients are pleasantly surprised by the scope […]

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